Yes — and it works because it addresses addiction where it actually lives. Most addiction treatment focuses on the conscious, behavioural level — providing strategies, support and accountability for not engaging in the addictive behaviour. This is valuable but it leaves the subconscious drivers largely untouched. Hypnotherapy works at the subconscious level, changing the associations, emotional patterns and neurological wiring that make the behaviour feel compelling or necessary. When those deeper patterns change, maintaining freedom becomes significantly easier — not a daily battle but a natural state. Our clients across Newcastle and the North East consistently describe a shift that feels different from anything they have tried before.

Previous attempts to quit are not evidence that you cannot succeed — they are evidence that the approaches you have tried have not addressed the real drivers of your addiction. Willpower, cold turkey, group support and talking therapies all work at the conscious level. If the subconscious drivers remain unchanged the pull of the addiction remains too. We work at a fundamentally different level and that is why people come to us after multiple failed attempts and find that this time genuinely feels different. How many times you have tried before is not a barrier to success with us.

More than most people realise. Blood sugar instability is one of the most powerful and underappreciated drivers of cravings — particularly for alcohol, sugar, processed food and stimulants. When blood sugar drops the brain generates intense cravings for fast energy sources and mood-altering substances. Long-term substance use also depletes specific nutrients — B vitamins, zinc, magnesium — that are essential for mood regulation, impulse control and the ability to experience pleasure. Without addressing these deficiencies the neurochemical environment that drove the addiction in the first place remains largely intact. Our in-house nutritional therapist assesses these factors specifically and builds a plan to support your body and brain through the recovery process — something almost no other therapy practice in the North East offers as part of an addiction programme.

Yes. We work with alcohol use across the full spectrum — from habitual drinking that has got out of hand to established alcohol dependency. For clients with physical alcohol dependency we always recommend working alongside your GP, as sudden cessation of alcohol can have physical implications that require medical supervision. Within that framework our programme addresses the psychological drivers, emotional patterns and nutritional factors that maintain alcohol dependency — giving you the most comprehensive support available. We will be completely honest with you during your free assessment call about the best approach for your specific situation.

This varies depending on the nature and duration of the habit or addiction and the complexity of the underlying drivers. Some habits — particularly physical ones like nail biting or specific compulsive behaviours — can respond very quickly, sometimes within two to four sessions. More established addictions with deeper emotional roots typically require a longer programme of six to twelve sessions. We will give you a clear and honest picture during your free assessment call so you know exactly what to expect before you commit to anything.